Job Title: Sales and Marketing Associate

Reports To: Business Development Manager

Location: Mansfield, TX. 2 Days/week in office, 3 days work from home

Primary Function

The Sales and Marketing Associate is responsible for supporting the sales team and marketing initiatives, which include creating promotional materials and managing Sentrimax brand.

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Key Responsibilities

• Maintain a consistent corporate image throughout product lines, marketing materials and events
• Create and manage marketing materials including brochures, product/service offerings, social media and website content
• Analyze sales and marketing data to evaluate effectiveness of social media campaigns, SEO / website metrics, while identifying areas for improvement
• Support marketing event planning and logistics coordination, i.e., trade shows and promotional events
• Collaborate with sales team and external vendors to ensure immediate and long-term marketing objectives are met
• Update and track customer and sales activities, communications and performance metrics using our CRM software (Apollo.io, ERP) to ensure proper data hygiene
• Be the primary person for lead intake and routing (inbound phone calls / emails from customers), and assist sales team in outbound email campaigns, preparing / editing proposals and sales communications

Skills and Qualifications

• Sales and marketing performance analytical skills with a problem-solving attitude
• Solid sales and customer service professionalism in all communications
• Strong, tech-savvy ability to navigate CRM and sales tools, social media, as well as develop marketing collateral and strategic marketing plans
• Be self-motivated, energetic and contribute to the success of the team
• Ability to work through ad hoc or admin tasks with ease and efficiency, as required